Can.I.Rock.it?

Becoming a Music Industry Player Like Simon Cowell Could Become as Easy as Opening an iTunes Account: Welcome to the Future of Music

In I heard... on October 14, 2010 at 6:40 am

How many times have you heard music that you were so sure could sell records and thought, ‘why isn’t this act signed to a record label’?

Record labels are sinking, musicians are forever struggling and yet Simon Cowell is one of the most famous and envied men on the planet. What are we missing here? A big fat gaping hole in the market, that’s what.

A very clever group of French folks called My Major Company has just connected the revolutionary dots that are about to bring forth the biggest change in music industry history since the introduction of digital music.

 

If you love music, you will probably agree with me in saying that Simon Cowell, the guy who made his fortune from discovering talent, has one of the greatest jobs on earth. Drawing from the continuous record-breaking figures on talent shows such as Idol, The X Factor and Britain/America’s Got Talent, I think it’s safe to say that we, the general consumer public like to think we’re pretty good judges of talent too. The concept of judging undiscovered artists and voting them to super-stardom has become, without doubt, a worldwide phenomenon. With this phenomenon staring us in the face, it was only a matter of time before someone decided to capitalise on the fact that this is the future of our music industry. We, the public are the future industry players, not only in choosing our artists, but in funding them too.

Imagine you’ve gone to watch your favorite band or singer play their first big concert. Seats are sold out in a stadium that holds 10,000 people, tickets are £60 a pop and you turn to your friend who is fist-pumping to a hit song and yell, “I’ve been a fan of theirs forever!” Wouldn’t it sound just that little bit cooler if you could actually say, “I’ve been an investor of theirs forever!”?

 

MNC Artist Joyce Jonathan

 

The opportunity to not only support but to profit from something that we are universally passionate about? Now that’s a winning idea. Within months of creating an account with My Major Company, one fan pocketed £100k from a £5k investment in the undiscovered act they wanted to see go all the way. That’s a proposition that will have everyone from the finance guys to the music groupies alike, sitting up straight and paying attention (and most record company executives crying themselves to sleep). It works as follows: both unsigned artists and music lovers sign up to the website. Using our ears and eyes for talent, we browse the unsigned artists on My Major Company and choose to invest as little or as much money as we want. If enough interest is generated to total an investment of £100k, industry experts, powered by Warner Music, launch their campaign of turning your act into a chart-topping contender. Music-loving investors have exclusive and direct access to their artists and continual involvement with all aspects of the project’s development from the single chosen for release to music video scenarios. From the MyMajorCompany website you can track detailed statistics on the progress of your artist’s music sales. What has the progress been like so far from MNC artists? A number one album, a number one single and more than a million record sales for one artist alone in France. On average, French investors made 16x their investments with MMC artists. Someone’s in the right business. My Music Company has shown amazing results and is now taking the concept global, starting with its UK launch next week.

 

 

Gregoire, My Major Company

 

Most of us know someone who’s a struggling musician, you think they’re pretty good too, but who wants to schlep to that dingy bar at the ends of the earth to watch them play? You pat them on the back and flash an encouraging smile when they lose hope, reciting that little white lie, “Don’t worry you’ll get signed soon, I know it”, when you know very well that they know, ain’t nobody handing out record deals right now. Why? Because like any other industry, the music industry is in the business of making money. No one wants to take risks in business unless you can present a pretty fool-proof certainty that there’s a profit to be made, especially in the wake of an economic disaster. Not even Simon Cowell. Do you see much risk in signing an act that’s just generated 10 million in public votes on national television? Funnily enough, My Major Music Company is only too happy to get to work on an artist’s campaign that’s just generated £100k in public funding. The fact is, artists do need major labels. Of 20,000 record releases last year, only 14 released by artists managing their own campaigns, made it into the Top 200 billboard chart. But this is where My Major Music Company and no doubt others to come, step in and take over from the old school record labels.

 

Founder and CEO of My Major Company, Michael Goldman

 

Founder and CEO Michael Goldman says: “There are more and more talented new artists looking for a recording deal and less and less record labels inclined to take the risk of investing.

“The web has developed amazing opportunities for creativity and music culture, but at the same time has substantially reduced the options for this talent to access the market. My Major Company provides a system that allows all these young artists to exist.”

This is X Factor meets the Dragon’s Den, Wall Street meets Fame.

Or did I have you at £100k from £5k?

 

CLICK TO VIEW THE MY MAJOR COMPANY VIDEO

To find out more and for a preview of the roster of talent before the UK launch on October 18th, go to mymajorcompany.co.uk.
Practice your French and see how My Major Company is already working in France by visiting http://www.mymajorcompany.com.
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